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Why sell your home with John Dean?

Selling can be daunting – you’re saying goodbye to your old home, and hello to something new. As such, you’ll need an estate agent that prioritises reliability and results, not pushiness and pressure. Our customers have remarked on our unwavering support when it comes to selling their homes, helping them find the right buyer at an appropriate price. From how we present your home to our responsiveness to enquiries, your sale is in safe hands.


Our local area knowledge and sales expertise make us a well-positioned agency to offer a fair and realistic home valuation. Many estate agents will over-value your property just to get the instruction. Our ethical approach ensures we combine a reasonable price with a firm timeline.

Dedicated Sales Manager

As a family business, we understand the value of strong relationships. Our team members strive for one-on-one partnerships with our customers, which means you’ll always deal with the same sales manager, and we won’t pass you from pillar to post.

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Photography & Marketing

First impressions are everything. We’ve invested in best-in-class photographers who know how to present a beautiful home to a busy market. Combined with our decades of experience in property marketing, we are well-positioned to get your home in front of the right people in the right way.

Viewings & Enquiries

Our proactive team isn’t desk-bound. We’re often out and about helping prospective buyers find their perfect home. We are responsive to all inbound enquiries, whether in-person, by phone or through the web, and we’ll always suggest viewings when appropriate.

Good Negotiations

Effective negotiation is about knowing how to get the best result for all parties and when to make the move. At heart, we are fair and friendly salespeople, but we’re not afraid to push for the right price for our customers, and our results speak for themselves.

Help & Advice

Just because we’re experienced, it doesn’t mean we expect you to be too. Maybe it’s your first time selling, or you’re unfamiliar with the process. We will always answer questions with as much detail as our customers need whilst tailoring our advice to their unique sale.

I cannot say enough about the wonderful service we received from John Dean! Caroline Appleby and her team were with us every step of the way with thoughtful, knowledgeable and timely service. I am happy to recommend them and will certainly use their services again.


What to expect with John Dean?

Transparency is key, and we believe in laying it all out on the table before we start working with you on your property letting. Our honest and open approach has enabled us to win and keep customers for many years, with many of them using us again and again for letting and property management.

No upfront costs

It’s no big secret that there are several costs wrapped up in selling your home. That’s why we’ll never charge you upfront or sneak hidden fees into the sales process. In fact, we won’t charge a penny until we are absolutely sure that your property is sold and ready for its new owner.

Personal service

Whether you’re dealing with Caroline, Vicki, Debbie, Julia, Georgie or John, you’re in good hands, and you’ll find our service is tailored and personalised to your specific sale. We are a small but dedicated team, and whoever you speak to in person or on the phone is who will handle your sale.

We know the area

We’re based in Balham (and many of us live in the area too), so we know South West London well and have called it home for over 140 years. We’ve seen high streets change and neighbourhoods flourish, and our intricate knowledge of the surrounding roads and boroughs is unmatched.

We’re honest & experienced

Estate agents have picked up a bad reputation over the years, but not us. We’ve made it our life’s work to combine our honesty with our experience to create a company known for good people getting great results.

Do you know the value of your home?

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